Walmart SmartTV App

Spark +

Project Overview

For this project, I designed Spark+, a Smart TV streaming application concept for Walmart. My goal was to explore how Walmart could best enter the digital streaming market, and how they could do so in a meaningful and innovative way. I also wanted to think about features unique to a brand as strong as Walmart and the potential of integrated shopping features.

The core challenge I set out to solve was designing an intuitive and engaging TV viewing experience that incorporated e-commerce without disrupting the primary entertainment goals.

Research and Discovery

For this project, I designed Spark+, a Smart TV streaming application concept for Walmart. My goal was to explore how Walmart could best enter the digital streaming market, and how they could do so in a meaningful and innovative way. I also wanted to think about features unique to a brand as strong as Walmart and the potential of integrated shopping features.

The core challenge I set out to solve was designing an intuitive and engaging TV viewing experience that incorporated e-commerce without disrupting the primary entertainment goals.

Strategy and concept

For this project, I designed Spark+, a Smart TV streaming application concept for Walmart. My goal was to explore how Walmart could best enter the digital streaming market, and how they could do so in a meaningful and innovative way. I also wanted to think about features unique to a brand as strong as Walmart and the potential of integrated shopping features.

The core challenge I set out to solve was designing an intuitive and engaging TV viewing experience that incorporated e-commerce without disrupting the primary entertainment goals.