Kármán shoes

Shoe brand identity and e-commerce website.

Kármán is a concept shoe brand that draws inspiration from natural elements. This project encompasses creating a brand and related web presence that resonates with consumers who value both quality and style.

The designs reflect a clean, modern aesthetic with subtle nods to nature and outdoor exploration.

Project Overview

Kármán was developed as a concept project to explore brand identity and web design. The goal was to create a cohesive brand experience, from the logo and design system to the e-commerce prototype. I focused on designing for a broad audience that appreciates minimalist, yet intuitive design.

The process included research and competitor analysis, brand strategy, design system creation, and multiple iterations on the e-commerce website designs, based on user interviews and feedback.

Research and Discovery

My research focused on the shoe industry and better understanding shoe purchaser demographics. I looked at competitor brands, modern design trends, and the preferences of online consumers. Key findings included:

• Simplicity: Clean and minimal designs resonate with target audiences.
• Emphasis on Tech: Consumers are interested in the innovations behind the product.
• Digital Experience: A user-friendly and easy-to-use website is important to elevate success.
• Brand Storytelling: A compelling brand narrative can foster a strong connection with consumers.